Kabrita Product Photography
Kabrita’s goat milk–based baby formula needed a fresh, vibrant approach to its product imagery. The goal was to capture the connection between parent and product - highlighting the simple, nurturing experience of preparing a bottle. We also aimed to showcase the premium quality of the formula powder, a point of pride for Kabrita and a feature consistently praised by parents. Below are the final images, animated GIF concepts, and supporting assets that bring this story to life.
Creative direction: Madaline Spinks
Photography: Chelsea Loren
————————
Kabrita Medical Lifestyle Photography
For the launch of Kabrita Medical, the goal was to create images that reflect real moments between parents and their babies. The focus was capturing candid, authentic interactions, including breastfeeding and other feeding styles, showcasing Kabrita’s commitment to supporting parents in every stage of their feeding journey. We also highlighted the relatinoship between parents and healthcare professionals, underscoring Kabrita Medical’s mission to educate healthcare providers so they can better support their patients. Below are the final images along with accompanying brand assets.