Kabrita Rebrand Case Study
As Kabrita prepared to grow beyond its European roots, I saw an opportunity to reimagine how the brand could connect with U.S. parents.
My concept focused on the “Whole Foods mom” - someone who cares deeply about what goes into every product she buys. I wanted Kabrita to feel fresh, trustworthy, and ingredient-forward while still maintaining its European sensibility. This direction gave the brand a warmer, more modern personality that better resonates with the American market.
