VISION Impression National Parks Collection
This collection is Swiftwick’s highest revenue collection to date and was recognized by Backpacker Magazine and Runner’s World as “Best Running/Trail Running Gear.” It’s currently sold in various REI and Fleet Feet stores around the country.
Swiftwick was in search of a new sock design collection. This was during the 2020 pandemic when National Parks were growing in popularity. Knowing Swiftwick’s love for local partners, I pitched the artwork of Nashville’s Anderson Design Group. Their National Park designs were perfect for this collection.
I edited these original illustrations to be seamless and high-contrast to fit the manufacturing and printing style of these socks. Once the designs were finalized, I shot studio images for each sock and worked with photographers around the country for lifestyle marketing imagery.
Concept, creative direction, graphic design, illustration, studio photography: Madaline Spinks
Graphic design: Anderson Design Group, Courtney Cotton
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PURSUIT Hike Collection
PURSUIT Hike is Swiftwick’s original hiking sock. The need was for 2 complementary designs that were on trend with other apparel and gear in the outdoor industry. Hiking socks typically have plain designs and basic colors - this was our chance to stand out in the crowd.
After thorough industry research into hiking competitors, I developed a target color palette. From there, I created over 30 designs for the internal team, moving forward with 2 final layouts: an abstract mountain design and a simple stripe pattern with various colorways shown below.
Creative direction, apparel design, studio photography: Madaline Spinks
Lifestyle photography: Daniel Rivera, Dalton Johnson
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VISION Winter
VISION Winter is Swiftwick’s limited edition, seasonal Merino wool line. The primary goal with these socks is to lean into the winter spirit without looking too holiday-specific. Of the Swiftwick apparel projects, these are definitely my favorites, because they allowed for full creative play and freedom. I drew inspiration from multiple places for this collection, including my own dog (Bacon), whose silhouette I incorporated into the “Howl-iday” design.
