Swiftwick Lifestyle Photoshoots
Each Swiftwick sock launch required lifestyle photography tailored to the specific athletic verticals where the product was worn. For every shoot, I developed a detailed moodboard to establish the visual direction and guide the photographer in location scouting, athlete selection, wardrobe, props, product styling, and overall tone. Property of Swiftwick.
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Mountain Biking Photoshoot
Creative Direction: Madaline Spinks // Photographer: Natalie Starr
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