Western Son Mile 0 Fest
Western Son Vodka was the main sponsor of Mile 0 Fest, a country music festival in Key West, and I created a campaign centered around a VIP trip giveaway to the festival. Inspired by the intersection of Texas country culture, live music, and island life, the concept featured a cowboy with a surfboard overlooking a landscape that transitions from desert to beach, capturing the unique blend of Western Son’s roots and the festival’s tropical setting.
Creative direction & DESIGN: Madaline Spinks
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DESIGN ASSETS FOR POSTER, COOLER, BOTTLE NECKER, SALES SLICK, & CASE DISPLAY WITH POLE TOPPERS
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Western Son Distillery Concert
To celebrate National Vodka Day, Western Son hosted a music festival at its distillery centered around the theme "Under the Western Sky." Inspired by the experience of enjoying great music, good company, and Western Son vodka beneath a star-filled Texas sky, I developed the event's creative direction and visual identity. The resulting campaign captured the laid-back, celebratory spirit of the festival and helped create an immersive brand experience from promotion through event day.
Creative direction & DESIGN: Madaline Spinks
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