FLITE XT Trail - Product Launch Videos
Swiftwick’s FLITE XT Trail sock was designed for performance-minded hikers and trail runners seeking stability and durability. For the product’s launch, I helped shape a campaign that brought those features to life through high-energy action footage and dynamic animation sequences highlighting the sock’s key technologies.
To capture authentic moments, I joined the HwyOne production team on an 11,000-foot climb in the Colorado mountains - proof that great creative sometimes requires a little extra altitude (and elevation sickness).
Creative directions, wardrobe/product styling, copy editing, frame design: Madaline Spinks
Video & production: HwyOne Pro
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Product Videos
This project included a series of eight product videos showcasing Swiftwick’s performance sock lines across key athletic categories—road running, trail running, cycling, mountain biking, and hiking. Each video was designed to spotlight the unique technical details that make every sock a trusted essential for athletes in their chosen sport.
Creative direction, wardrobe/product styling, copy editing, frame design: Madaline Spinks
Video & production: Huck Studios, HwyOne Pro
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Brand Video
Using the footage we shot for the product videos, we edited a new brand video to show the spirit of the Swiftwick brand, the products they stand behind, and the values that root their company.
Creative direction, wardrobe/product styling, copy editing, frame design: Madaline Spinks
Video & production: Huck Studios
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National Park Editorial Videos
Swiftwick wanted to show a more casual, lifestyle-focused side to their National Park sock line. Filmed in Whidbey Island, WA, these videos show a group of people enjoying nature’s beauty on the beach and the versatility of a normally athletic-focused product.