The Grommet Mother’s Day Campaign
The Grommet is an online retailer that helps bring undiscovered products to consumers - think if Kickstarter and Etsy had a baby. They needed a look and feel for their Mother’s Day campaign, which is one of their biggest campaigns of the year. The Grommet prides itself on unique, never-before-seen products, which is exactly the direction we leaned into. Wrapping their products accentuated their uncommon shapes and added a bit of mystery as to what’s underneath the wrapping paper. Paper flower accents provided a spring-y and feminine touch that’s perfect for Mother’s Day.
